The Joy Of Creating

Luv Israni is a renowned name in the photography and film- making community in India. He started Israni Photography and Signature Filmz around seven years ago with his sister. Expanding the horizons of creativity every day, he tries to outdo his own work and create a new milestone for himself.

- Luv Israni

How has your journey been so far?

I picked up my first camera, a Canon 20D, around 15 years ago, and since then, I have never looked back. Everything that I know, I have learned on the go, upgrading and buying new cameras, and experimenting with them. On the first day, I didn’t even know how to use the camera. I had bought the 20D from my vendor, and was at the airport, trying to click a photo of a flight that had taken off, using the telelens. After a while, I found that I simply could not figure it out! In fact, soon enough, I realized that I had physically damaged the camera on the very first day itself. I was never really formally trained in photography, you see. I faltered several times, made mistakes, but I learned from each of them, and kept at it, practicing and experimenting with the camera. Over the years, I got better and my skill set enhanced. Looking back, it’s been quite an exciting journey, one which is still teaching me new things every day.

Are there any challenges you face when working with advertising clients who have contrasting creative ideas?