How Much Should I Charge For My Photography?

Knowing how much to charge your customers can be tough… Here are you few things to consider when pricing up your services

- Paul Wilkinson

A client told me one day, “you aren’t charging half as much as you should be,” midway through our shoot. I must have been feeling contrary during that occasion…

“Alright then,” I responded, “I’ll charge you double.” “Absolutely not! I’m not paying that much!” And that, in a nutshell, is how confusing pricing can be. I don’t know a single pro photographer who is confident that they have it right. We all second guess ourselves every time clients tell us we’re too cheap or too expensive (although it’s usually the latter).

To complicate matters further, most of us work in a saturated market where competitors are offering photography services for free or next-to-nothing.

That’s why I get so many questions about pricing, often from people who are hoping I’ll provide an exact figure in response. But it’s not that simple. What I can do is share our studio’s approach to pricing and the mistakes we’ve made.