Few would argue that the 20-year-old Yorkshireman is not WorldTour material, despite his tender years.
And yet at Trinity Racing – a team essentially built around him and named after his management company – Pidcock isn’t even in a UCI team. However, also key in his set-up is his sponsorship deal with Red Bull, whose striking helmet livery you will inevitably see him racing in, whether on-road, cyclocross or MTB. Current titles on his palmarès include those of national champion in cross and also Under-23 MTB; he is also the current U23 Paris-Roubaix champ.
We are almost conditioned to seeing the fabled and extremely effective yellow brick road from GB track to GB road to the cycling Land of Oz that is the WorldTour, but Pidcock has made his own pathway. It’s almost as if he is dabbling a bit here, a bit there, trying to make up his mind as to which sporting arena he most fancies becoming a fulltime elite level world-beater in, and Red Bull facilitates that.
“Doing cool stuff is what their brand is all about, and doing three different disciplines is cool,” says Pidcock, on whom the marketing responsibilities that come with the elite level sport are certainly not lost. “I think also being a sportsman is about elite performance, and also being someone that’s marketable. And doing three different things, three different ways to market them I guess is three different opportunities.”
Bu hikaye CYCLING WEEKLY dergisinin June 11, 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye CYCLING WEEKLY dergisinin June 11, 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
CLASSIC BIKE COLNAGO SUPER
A trailblazing bike immortalised by Merckx and Saronni
"Strava activities are the only way I know some of my friends are still alive"
...or that Bernard is doing his weekly shop
AN EXPERT'S TAKE ON... SADDLE SELECTION
Crucial advice to guide your next purchase
JUST A NUMB#R?
Approaching a landmark birthday, Charlie Graham-Dixon explores how ageing affects cycling performance and what can be done to stay ahead of the curve
RURAL PERIL
More UK cyclists are killed on rural lanes than on busy city streets. Rob Kemp investigates why and what can be done to keep us safe while riding in the countryside
A BLESSED RIDE THROUGH THE FOREST OF BOWLAND
Forgoing cloak, cassock and cross, Trevor Ward goes in search of the holy roads that helped make a Tour winner
Dame Sarah Storey claims road and 19th gold double
More success for Team GB's Paralympians in Paris, but Storey slams women's time trial course
Roglič matches Vuelta win record
Slovenian takes fourth Tour of Spain title after hunting down O'Connor's lead, writes Adam Becket
Williams crowned Tour of Britain champion
Welshman leads home resurgence at the stage race to crown an Israel-Premier Tech clean sweep, reports Tom Davidson in Felixstowe
CLASSIC BIKE CLAUD BUTLER OLYMPIC ROAD
Iconic British brand's Holdsworth-era road bike