In For The Long Ride
Calibre Magazine|Issue 23

ASICS new energy saving shoe designed to make running longer distances easier for everyone.

In For The Long Ride

In conjunction with the marathon itself, also taking place the same weekend is the Tokyo Marathon Expo 2019, the largest running trade show in Japan. On the floor were the biggest brands in the world of running equipment and technology with all their latest products on display.

Much attention this year was on ASICS as they showcased the new energy saving METARIDE™ running shoe.

Developed over two years by a team of scientists and designers at the ASICS Institute of Sport Science (ISS) in Kobe, Japan, the precision engineered shoe makes running long distances easier by minimizing movement in the area where most energy is expended; the ankle joint. Scientifically proven to offer a total reduction of energy loss at the ankle joint by almost 20%, the cumulative difference is massive for long distance runners who want to unlock their full potential.

The key to this efficiency is the discovery of the new and revolutionary GUIDESOLE™ technology; a precision-shaped curved sole that works by shifting the body forward and propelling runners on to give the feeling of effortless motion.

This results in an energy-saving shoe that provides a new running sensation that can help to significantly improve performance, helping runners of very level keep going longer than they would have thought possible.

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Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.