Virat Kolhi, From Cricketer To Business Tycoon!

His riding stature as the contemporary leading sports brand and business entrepreneur has blended seamlessly with his on-field persona... 

- Sreelata S. Yellamrazu

Virat Kohli is in the ascendancy. As India’s powerhouse cricketer, he is virtually indisputable as he has carved a niche that is evolving very much into his own. In the same breath, one could say that while his on-field exploits have been extraordinary, his rising stature as the contemporary leading sports brand and business entrepreneur has blended rather seamlessly with his on-field persona.

Everything Virat Kohli, India’s Test captain and heir apparent to Mahendra Singh Dhoni’s legacy as India’s captain, does has his signature style. Be it his passionately rambunctious behavior on the field, his aggressive in-your-face tactics, his boisterous retort with the bat, his bombastic vociferous celebration at a batting milestone of which there have been many and his penchant for being a leader with a big heart and insatiable appetite, all these go into making Virat Kohli a larger-than-life hero and leader, and a mega brand in the sport of cricket with a fan following that would rival the best in the business of international sport.

That said Kohli’s astute acumen, quick learning skills and pugnacious mentality make him an equally tenacious competitor on the field and in the world of business. And it is in the latter world also that Kohli is currently making waves and leaving footprints in the sands of time. And it is hard to believe that he is only twenty-seven years of age.