MacBooks - The most powerful Pro lineup ever created

After what feels like a lifetime of waiting, Apple has finally unveiled its next-generation MacBook Pro line-up, bringing the power of M1 and stepping it up a gear.

The new M1 Pro and M1 Max chips bring Apple’s vision for a world beyond Intel to life, no doubt sparking the interest of creatives around the world. Apple has finally put the Pro back into the MacBook.

MINDBLOWING CAPABILITIES

There has been much speculation about the new MacBook Pro range, and though Apple took a little longer to give its 14-inch and 16-inch models the same love as the Mac mini and iPad Pro, the wait has undoubtedly been worth it. Rather than putting the standard M1 chip into the new Pro range, Apple has taken things to a whole new level, revolutionizing the Mac experience and demonstrating the sheer power and capabilities of the range. It’s the biggest announcement since the company began to transition to Apple silicon, with both the M1 Pro and M1 Max chips applying system-on-a-chip (SoC) architecture for the first time, offering fast unified memory and increased memory bandwidth which will deliver unparalleled performance with best-in-class performance per watt. The M1 Pro takes the architecture of the M1 to new heights, with an up-to-10-core CPU with eight high-performance cores and two high-efficiency cores, along with an up-to-16-core GPU, which delivers up to twice as fast GPU performance. The M1 Pro also offers up to 200GB/s of memory bandwidth — nearly 3x the bandwidth of M1, and supports 32GB of fast unified memory. It’s designed to speed up video workflows, with a ProRes accelerator added to the media engine to deliver truly fast, power-efficient video editing. It’s setting a new standard for laptops in every genre.