Headquartered in Noida, Xapads Media is a Marketing & Advertising company that utilizes smart audience targeting techniques, global reach, RTB compliance and cutting-edge solutions to help businesses achieve more engaging results.
Showing the right ad to the right audience and at the right time is the agenda of every successful ad campaign that marketers usually follow. But, those who are familiar with Digital Advertising understand better that it is the Programmatic Advertising that easily achieves all the three objectives. Programmatic is getting more and more customized with unprecedented developments in the field of AI and Big Data, and these digital transformations are going to reshape the advertising industry in 2018. With more and more data being stored from the ads trading programmatically, data is emerging as king in digital advertising. The deluge of the data is expected to optimize digital marketing with the robust support of programmatic, i.e., better ROI per advertisement dollar spent on this medium. In addition to investment optimization, supply chain optimization would also help programmatic advertising as the first choice of marketers in 2018.
From Problem Recognition to Problem Resolution
Bu hikaye Siliconindia - India Edition dergisinin March 2018 sayısından alınmıştır.
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Bu hikaye Siliconindia - India Edition dergisinin March 2018 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
FROM SERVICE TO EXPERIENCE: REDEFINING CUSTOMER ENGAGEMENT IN THE INDIAN IT SECTOR
Pika Exports, an exports-based company mainly exporting textiles, home textiles, and floor coverings to the European and US markets, Prateek has been instrumental in driving the growth and expansion of the company, securing multiple large contracts with major retailers and distributors, increasing the revenue by 50 percent, and enhancing the brand recognition and reputation in the industry. He is also an angel investor, supporting and mentoring promising startups and entrepreneurs in the e-commerce and fashion sectors.
SIGNIFYING ROLE OF NANOTECHNOLOGY & NANOFIBERS IN THE TEXTILE INDUSTRY IN INDIA
Pika Exports, an exports-based company mainly exporting textiles, home textiles, and floor coverings to the European and US markets, Prateek has been instrumental in driving the growth and expansion of the company, securing multiple large contracts with major retailers and distributors, increasing the revenue by 50 percent, and enhancing the brand recognition and reputation in the industry. He is also an angel investor, supporting and mentoring promising startups and entrepreneurs in the e-commerce and fashion sectors.
CALLERDESK: Providing Advanced Technology Based Voice Communication Solutions to Businesses
The Global Communication Platform as a Service (CPaaS) market is expected to touch $119.61 billion by 2031, growing at an impressive CAGR of 29.66 percent during 2024-2031.
WHY INDIAN ORGANISATIONS NEED A CYBER RESILIENCE STRATEGY FOR BUSINESS CONTINUITY
Sathish Murthy is an experienced regional engineering and technology solutions leader, who brings over two decades of experience in the information and communications technology industry. He is focused on helping customers to transform their business by harnessing the power of data and protecting their data.
THE OFFSHORE INDUSTRY IN INDIA: TRENDS & FUTURE PROSPECTS
With over 40 years of experience in the oil and gas industry, ship management, seafaring, and entrepreneurship, Rakesh brings extensive expertise in administration, operations, quality management, project management, and business development across international settings. In international settings, he has adeptly overseen high-performing, multicultural, and cross-functional teams across Brazil, Kuwait, Bahrain, UAE, South Korea, China, Angola, Maldives, India, and Singapore.
YOUTUBE SHOPPING EXPANDS IN INDIA TO EMPOWER CREATORS & VIEWERS
Google-owned YouTube announced the expansion of shopping features in India, it said, which will focus more on opening new revenue opportunities for creators and help viewers discover products from their favorite channels.
INVESTIGATING PSYCHOLOGICAL EFFECTS OF SOCIAL MEDIA ON TEENAGERS
Today's teenagers can't even picture social networking sites not being an alternative to their ordinary lives. These sites are now the primary communication, identification, and interaction means. However, the issue of social media's effect on adolescents' mental health has recently become a topic of debate.
DOVE SOFT LIMITED
A Leading Name Renowned for Innovating Comprehensive Industry-Changing CPaas Solutions
FROM SERVICE TO EXPERIENCE: REDEFINING CUSTOMER ENGAGEMENT IN THE INDIAN IT SECTOR
A decade ago, during AI's nascent stages, the definition of exemplary customer service centered on optimizing touchpoints and developing attractive products.
THE IMPACT OF TECHNOLOGY ON LEADERSHIP IN THE MODERN WORKPLACE
Zubin Zack is a business leader, with a career spanning more than two decades, Zubin has worked with more than thousands of clients, including many multinational corporations, from which 30 are among the top 100 Fortune Best Places to Work. He has actively participated in numerous public speaking events and roundtable discussions where he not only gave insights on business issues but also provided assistance and guidance on subjects like modern leadership, international business and culture building.
