Making a (colorful) statement: Apple iMac

More than twenty years after the original iMac was released, Apple takes the all-in-one back to its roots by releasing the iMac in an explosion of colors that recalls the original’s vibrant lineup.

The iMac is ultra-sleek at 11.5mm thin, thanks to the architecture and power efficiency of the M1 SoC that allowed Apple to consolidate and reduce the size of the logic board and thermals.

The M1 iMac is available in seven colors—green, yellow, orange, pink, purple, blue, and silver. In front, the colors are softer, making it less distracting for users. The back, however, is a different story. The colors are bold, saturated, and eye-wallopingly vibrant Completing the look is a color-matched woven power cable that attaches magnetically to the back.

The 24-inch 4.5K Retina display boasts a whopping 11.3 million pixels, 500 nits of brightness, and over a billion colors. It also comes with True Tone technology—which automatically adjusts the color temperature as the environment changes—as well as anti-reflective coating.

At the center of the thin top bezel sits the iMac’s 1080p FaceTime HD camera. The image signal processor in the M1 chip and the Neural Engine enhance the camera’s image quality, reduce noise, and improve overall color, exposure, and white balance.

Complementing this is a studio-quality three-microphone array so you can have clearer calls and voice recordings.