Eric Wei

Sr. Sales Director, ViewSonic

What is one thing that you’ve noticed with customers in the Indian market compared to global ones?

The spending pattern of Indian consumers has changed drastically in the last few years, and an upgrade has been observed in the consumer choices. The factors that influence the consumer behavior is the purchasing power, group influence and economic statuses. However, global consumers mostly buys product basis their personal preferences. The marketing and advertising strategy of a brand also plays an important role in creating a unique impression in a consumer’s mind. India is a key market for ViewSonic and we see ourselves as one of the leading players in the visual display solution sector.

ViewSonic has a wide range of display and projection devices. What is one product that you feel has more potential in terms of Indian context?