A Nielsen company study illustrated how quickly consumers have embraced streaming as an alternative to live TV. The percentage of time spent streaming has gone from 10% in a Nielsen study from March 2018 to 19% during the last three months of 2019.
More than half of consumers with the capacity to stream subscribe to two or more services, Nielsen found. And, in a survey, 93% said they planned to either increase or maintain that number.
“There is room for growth there,” said Pete Katsingris, Nielsen’s senior vice president for audience insights.
Bu hikaye Techlife News dergisinin February 15, 2020 sayısından alınmıştır.
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Bu hikaye Techlife News dergisinin February 15, 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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