‘The future is wireless'

With digitization taking center stage in our new normal, Khalid Wani, Senior Director—Sales, India, Western Digital, talks about how the pandemic has redesigned our data consumption habits. He sheds light on everything from the data consumption boom in the country and the timely need for effective storage solutions to the brand’s extensive portfolio and its latest offering—The SanDisk Ixpand Wireless Charger Sync

- Khalid Wani

How do you think consumers’ data habits are changing in this new normal?

Since the onset of the pandemic, our lifestyles have evolved significantly to fit the changing environment. Working from anywhere, on-the go content needs, as well as our heavy reliance on online mediums for practically everything has redesigned our data consumption habits. This has also paved the way for a strong inclination towards digitalization and now it is embedded into almost every single aspect of our lives. Our personal and professional lives are driven by the increased digitization and we are creating and consuming a gigantic amount of data at an unprecedented scale. As the popularity of usergenerated content has grown, so has the demand for innovative and practical storage solutions. Furthermore, people have begun to recognise the significance of their data and are taking necessary measures to safeguard it.

With 2021 being a transformative year, do you think wireless charging tech has gained newfound importance?

Amidst the new normal, there has been a remarkable shift in consumer behavior as people today are looking for convenience and ease of use. Trends like remote working, workcations, e-gaming, online classes, content creation, etc have increased demand for reliable, highspeed, and wireless solutions to serve consumer needs. Consumers are increasingly adopting wireless charging for the convenience it offers as it takes away the hassle of tangled wires, carrying different charging sets for devices, or carrying adapters everywhere you go.