The Power Of Confidence
Emirates Woman|October 2018

In celebration of Reeboks revolutionary newPureMoveSportsBrawe teamed up with five real women from the region who inspire us to be confident in our own skin

Carmel Harrison
The Power Of Confidence

When Reebok approached us with the astounding statistic that one in five women avoid exercise because of their sports bra, we were in shock. In celebration of the brand’s innovative PureMove Sports Bra we decided to team up with five real women from the region that inspire us to feel confident in our own skin, for our ‘Real Women’ issue. Starring in the shoot is Gbemi Giwa, dancer, Tammi Robinson, CrossFit coach, Zahra Khalil, fashion and lifestyle influencer, Dina Butti, presenter and influencer, and Dana Ahmed, fashion blogger. Each of these women tell us about their inspiring journeys and give us inspirational advice on strength, empowerment and confidence through an exclusive short-film documentary on emirateswoman.com.

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