Mane Matters
HAIR|March 2017

Hair chats with Dr Sangeeta Velaskar, Vice President and Head, Medical Services and R&D, Kaya about finally rolling out the m uch-awaited personalised hair care services

Mane Matters

Q Kaya has been synonymous with skin care services. Why did you decide to launch hair services? Did you see a real need in the market?

A Because we are such a dermatology-based brand, it’s a very natural space for us to be in. As a dermatologist, I’m trained and qualified to treat all aspects of skin and hair. When Kaya began, we were almost exclusively focusing on skin. So in a way, we built that whole equity in skin. But very often, our customers would ask us why we weren’t treating their hair problems. We’ve always had a few hair services but we weren’t going about it in a big way. We feel hair is such a big space that we’d like to explore it fully. When it comes to beauty, your crowning glory comes first.

We realised it was really important for us to launch hair based services. We researched, developed and offered a quality service that’s comprehensive and holistic. We’ve been working on it for a couple of years. We evaluated all the offerings available, here and internationally, both in products and services. We assessed what kind of portfolio we wanted to come out with while maximising the strength of all our dermatologists. Our dermatologists also were asking us why we weren’t doing hair. Hair fall, hair thinning and hair quality is a constant problem most people face. It took us a little while to come up with a comprehensive service that was piloted in one region. We took our learnings over a period of six to eight months, tweaked it based on customer insights and rolled it out across the country.

Q What’s the response been like?

A It’s been very encouraging. In the hair care space, the beauty aspect is only about volume, texture, gloss and styling. And then there is the medical space which is all about procedures.

Bu hikaye HAIR dergisinin March 2017 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye HAIR dergisinin March 2017 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

HAIR DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
How To Create Headline Grabbing Images
HAIR

How To Create Headline Grabbing Images

Planning a stunning photoshoot of your collection? International artistic director Cos Sakkas urges you to follow his tips for creating headline-grabbing images.

time-read
2 dak  |
October 2021
Top Hairstyles To Get You Festive Ready!
HAIR

Top Hairstyles To Get You Festive Ready!

The stunning season of celebrations is here! These top hairstyles will get you festive ready and explode your Instagram feeds in the coming weeks.

time-read
3 dak  |
October 2021
Dazzling Makeup Trends To Inspire You To Go All Out This Festive Season
HAIR

Dazzling Makeup Trends To Inspire You To Go All Out This Festive Season

Here’s a quick tutorial on dazzling makeup trends to inspire you to go all out this festive season.

time-read
3 dak  |
October 2021
Skinimalism, The Hottest Beautytrend Of 2021
HAIR

Skinimalism, The Hottest Beautytrend Of 2021

Let’s bring the raw, real, magical and unapologetic you to the vanity table, says NIMMI MATHAI.

time-read
4 dak  |
October 2021
SOPHISTICATEd & SEAMLESS
HAIR

SOPHISTICATEd & SEAMLESS

The signature outcome of my French Balayage experience was very natural looking and seamless, informss RACHNA VIRDI.

time-read
1 min  |
October 2021
Hot Hair Hues: The BTS Inspiration
HAIR

Hot Hair Hues: The BTS Inspiration

When it comes to hair fashion, Korean troupe BTS exceeds all expectations.

time-read
5 dak  |
October 2021
A NEW CHAPTER IN MAKEUP
HAIR

A NEW CHAPTER IN MAKEUP

hair shares 10 lesser-known facts of Parisian makeup expert Violette and her story of becoming Guerlain Creative Director of Makeup.

time-read
3 dak  |
October 2021
The Beauty Insider's Guide
HAIR

The Beauty Insider's Guide

We tell you what’s new in the world of beauty this season...

time-read
3 dak  |
October 2021
hair Today
HAIR

hair Today

We tell you about the latest buzz in the hair industry!

time-read
2 dak  |
October 2021
beauty Today
HAIR

beauty Today

We tell you about the latest buzz in the beauty industry!

time-read
2 dak  |
October 2021