Nappy Valley! - Louise's Booming Baby Business
Woman’s Day Magazine NZ|June 24, 2019

The once-shy mum has reinvented herself and her family’s fortunes

Fleur Guthrie
Nappy Valley! - Louise's Booming Baby Business
Within minutes of meeting Louise Stainthorpe, it’s clear the co-founder of nappy company Rascal and Friends and single mother of four young boys is a multitasking “mumpreneur” .

With business emails and social media messages streaming in (she woke to 270 notifications this morning), a make-up artist applying lipstick and her littlest son Louie deciding to showcase his talents on a recorder, you could forgive the 36-year-old for being distracted as our interview begins.

But while chatting about everything from “poonamis” to retailing trips in China, the Waikato woman isn’t fazed. However, the quiet confidence she exudes now hasn’t always been there and for the last decade, Louise struggled with low self-worth as a stay-at-home mum.

She finally got her groove back after teaming up with her brother Grant Taylor, when the siblings thought of a savvy business idea to develop chemical-free nappies. Rascal and Friends is now one of New Zealand’s fastest-growing companies, distributing to eight of the world’s largest supermarket retailers – all in a little over 24 months since launching.

Life-changer

“Starting the business has given me the freedom to become myself again,” tells Louise. “Being at home with kids can make you feel like you’re in this bubble and your view of yourself sort of implodes.

“I was also in an unhappy marriage, so that sucked out my self-confidence too,” admits Louise, who separated from her husband a year ago. “My biggest struggle coming back into the workforce has been not believing in my abilities and feeling like I’m not offering enough.

Bu hikaye Woman’s Day Magazine NZ dergisinin June 24, 2019 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Woman’s Day Magazine NZ dergisinin June 24, 2019 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

WOMAN’S DAY MAGAZINE NZ DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
TREASURE & TRAUMA
Woman’s Day Magazine New Zealand

TREASURE & TRAUMA

The launch of the new season of Celebrity Treasure Island doubled as an eighth wedding anniversary celebration for contestant Millen Baird and his wife Siobhan Marshall, who came fourth on the show back in 2022.

time-read
1 min  |
August 31, 2024
JUDGE JAY-JAY
Woman’s Day Magazine New Zealand

JUDGE JAY-JAY

Radio diva Jay-Jay Feeney delivers her verdict on your biggest dilemmas

time-read
2 dak  |
August 31, 2024
CASEY'S BABY JOY 'OUR GIRL IS ALREADY SO LOVED'
Woman’s Day Magazine New Zealand

CASEY'S BABY JOY 'OUR GIRL IS ALREADY SO LOVED'

The Te Puke gym owner refused to let a devastating accident stop her from becoming a mother

time-read
3 dak  |
August 31, 2024
DEAD FUNNY! SHOSHANA'S GOING SOLO
Woman’s Day Magazine New Zealand

DEAD FUNNY! SHOSHANA'S GOING SOLO

The Emmy Award-winning writer is starring in a macabre new comedy

time-read
3 dak  |
August 31, 2024
TWO RAW SISTERS BABY MAKES THREE!
Woman’s Day Magazine New Zealand

TWO RAW SISTERS BABY MAKES THREE!

Rosa and Margo have a new cookbook and bundle of joy on the way

time-read
3 dak  |
August 31, 2024
HOME AND AWAY'S NEW MÃORI STAR
Woman’s Day Magazine New Zealand

HOME AND AWAY'S NEW MÃORI STAR

The son of a Kiwi sporting Legend, Cantona Stewart is making waves in Summer Bay

time-read
2 dak  |
August 31, 2024
TV STAR AIDEE 'THE NIGHT I ALMOST DIED'
Woman’s Day Magazine New Zealand

TV STAR AIDEE 'THE NIGHT I ALMOST DIED'

The actress and director opens up about her terrifying ordeal

time-read
3 dak  |
August 31, 2024
CARMEL SEPULONI  I'VE ALWAYS BEEN A FIGHTER!
Woman’s Day Magazine New Zealand

CARMEL SEPULONI I'VE ALWAYS BEEN A FIGHTER!

Our former deputy PM the lessons she's learnt in politics on CTI

time-read
3 dak  |
August 31, 2024
KENNEDY & SOLLY'S ROMANTIC RACE TO THE ALTAR
Woman’s Day Magazine New Zealand

KENNEDY & SOLLY'S ROMANTIC RACE TO THE ALTAR

The Black Ferns co-captain and her rugby star husband organised the ir nuptials in just five days!

time-read
5 dak  |
August 31, 2024
THE BRAD & GEORGE SHOW is back!
Woman’s Day Magazine New Zealand

THE BRAD & GEORGE SHOW is back!

Their lovable bromance is stealing the spotlight in Venice!

time-read
1 min  |
August 31, 2024