Craze For Fashion Industry In India

Its setting new trends.

- Tulika Sinha

In spite of its overwhelming presence in newspapers, magazines and on television, the fashion industry in India is young. The first professional fashion show was held in this country just over 20 years ago.

The word 'fashion' brings on images of glamour. The onset of the worldwide fashion market in India has given a thrust to the fashion industry. This has attracted so many young people in this industry.

The word fashion itself brings to mind a flash of color with a dash of glamour. It is visible creativity of people, which can enhance the beauty and personality of anyone. Fashion is just like seasons – it keeps changing and adding color, print, texture, and material as the season goes on. Fashion includes footwear, make-up, accessories, hairstyle, clothing, lifestyle and products. Fashion can be feminine and masculine, but nowadays we follow the trend of “Androgyny”. There is a beautiful quote by Bache Zoe “Style is a way to say who you are without having to speak.”

Today, there are a couple of hundred Indian fashion designers peddling designs and wares. Some are well known and are expanding, slowly but surely, into the international market. India's romance with fashion design has just begun and is bound to grow by leaps and bounds. Glamour has caught on. Young women want to emulate models and the designer wear of Hindi film stars.

Fusion of Indian and western looks are all the rage. Then there is everything from pure ethnic wear, highly suitable for Indian bridal collections to purely Western style designer wear for the red carpet. India loves fashion!

India hosts its own fashion weeks in Delhi and Mumbai which seem to be getting bigger and better every year. The names are getting known as well – Rohit Bal, Tarun Tahiliani, Ritu Kumar, Manish Malhotra, Ritu Beri, Manish Arora, Satya Paul, Rocky S, the list just keeps growing.

Market size