The Indian Daily Soaps
Woman's Era|December 2020
Why Indian Daily Soaps Have Had Their Chips.
Enakshi J
The Indian Daily Soaps

The present age is the age of technology. Within a span of a few clicks, anything can go viral and the whole world can get to know about it. Do you remember how Kokila Ben’s rap song went viral suddenly? Ironically, the characters were stalked more compared to when their show was on-air. But the 0trend of daily soaps seems to be lacking lustre now. Gone are the times when substantial content was telecast on the television. Now, most families are getting rid of their cable connection because of the loss/ degradation of content. If you might argue saying that one can hold on to the cable connection for the sake of cartoon shows and movies, I would counter by offering you OTT subscriptions. Not only do these streaming platforms provide an embarrassment of riches but also provide a high-quality viewing experience. Plus, there is not just one platform; there are so many! Here are a few points why the Indian daily soaps are not the first choice any more:

Too Much DramaUnrealistic Plots

With time, even people have evolved. A voice in the wilderness is no longer unheard. Therefore, people are learning to take a stand for themselves and are striving to become more independent. Hence, the focus on self-improvement leaves behind no time to waste. This is unlike what is shown in the saas-bahu shows that are telecast even now. Nobody has the time nor the energy to witness impractical squabbles, scheming and rebirths! People are becoming open-minded and they now prefer watching content that is not only realistic but also fast-paced. Knowing that time is money, people are wiser and more intelligent in making the right choices and investing their hard-earned money in the right things!

Lack of Purpose, Passion and Empathy

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Bu hikaye Woman's Era dergisinin December 2020 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.