TECH-PAW-NOLOGY

How the Petcare Industry is Unleashing a Digital Revolution

- Sharath Babu Nagarajan

With Indian pet care market growing at an astounding rate of 14%, making it one of the fastest-growing markets in the world. In today's millennial & Gen-Z era, pets are the preferred choice of parenthood. Pets are becoming an integral part of the family and as a result, the importance given to their care has become increasingly demanding.

Unfortunately, the fast-paced growth of the pet population is creating a wedge between the vet-pet ratio of approximately 1:5000. This indicates severe stress in availing medical attention in time, thus, leading to delayed diagnosis. In addition, there are other issues such as non-existent veterinary support staff unlike the human side, lower standards of veterinary education, lack of availability of reliable equipment at scale etc., which significantly impact the quality of pet care.

TELECONSULTATION: BRIDGING THE GAP

Gone are the days when pet parents had to schedule appointments weeks in advance, ensure long wait times at the vet clinic, and deal with stressed-out pets. New-age companies have stepped up their game and curated qualified, experienced & trusted veterinarians across India. With the help of technology combined with medical expertise, pet parents are now witnessing 80% of their pets' health concerns being successfully treated from the comfort of their homes.

Teleconsultation Benefits: