Jeep sets sights on UK growth
Autocar UK|May 17, 2023
"We screwed up", admits Jeep boss, but Avenger can be a catalyst in the electric era
MATT PRIOR
Jeep sets sights on UK growth

Jeep is looking to turn around its fortunes in the UK-a market that "we screwed up twice", boss Christian Meunier has admitted to Autocar with a significant push into electrification.

The American company has identified EVs, including the warmly received Avenger, as the key to making significant inroads in Britain - where it currently holds a "virtually non-existent" 0.3% stake of the SUV market.

Here, in a candid interview, the Frenchman speaks about a new future for Jeep in Europe, its image and the enthusiast strength of the UK market.

What does electrification mean for Jeep capability? 

"For me, there's nothing more exciting than driving electric in a 4x4, and the reason is torque on demand, the one-pedal feel and the brake regen. You accelerate and brake with the same pedal, and that means that you can get the torque very that you need. It's extremely precise, very accurate, soft, very smooth. And at the same time it's silent, so you can hear the birds. The only thing you basically hear is the tyre on the rocks, which is pretty exciting stuff, right?"

We sometimes think that traditional owners are against change. Are you finding that?

Bu hikaye Autocar UK dergisinin May 17, 2023 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Autocar UK dergisinin May 17, 2023 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

AUTOCAR UK DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
Poster car that went from rusty to trusty
Autocar UK

Poster car that went from rusty to trusty

One evening, two years ago, George Pappas was being driven down his local high street by a mate and mulling over whether to replace his Mk4 Golf diesel, a recent purchase that was boring him to death, when his girlfriend, also in the car, spotted an old BMW 3 Series at the side of the road with a 'for sale' sign in the window.

time-read
2 dak  |
November 13, 2024
THE SEVEN-SEATER THAT VOLVO DARE NOT KILL OFF
Autocar UK

THE SEVEN-SEATER THAT VOLVO DARE NOT KILL OFF

The current-gen XC90 has been on sale since 2015 for good reason

time-read
2 dak  |
November 13, 2024
GENESIS ELECTRIFIED G80
Autocar UK

GENESIS ELECTRIFIED G80

Where the story begins, in the Hyundai premium marque’s luxury saloon

time-read
4 dak  |
November 13, 2024
LEXUSLBX
Autocar UK

LEXUSLBX

Can you shrink premium quality to fit an SUV this small? We now know

time-read
4 dak  |
November 13, 2024
Rolls boss ready to 'define the next chapter'
Autocar UK

Rolls boss ready to 'define the next chapter'

Nine months into the job, Rolls-Royce CEO and car guy Chris Brownridge tells STEVE CROPLEY what he's learned and where the firm's heading

time-read
4 dak  |
November 13, 2024
Once more, with feeling
Autocar UK

Once more, with feeling

AC Cars' recreation of the classic MkII Cobra is at first glance a faithful facsimile of a 1960s performance benchmark. SIMON HUCKNALL drives it

time-read
7 dak  |
November 13, 2024
MERCEDES-BENZ CLE
Autocar UK

MERCEDES-BENZ CLE

Does a PHEV set-up work in a coupé that exudes such old-school vibes?

time-read
9 dak  |
November 13, 2024
ANALOGUE SUPERSPORT
Autocar UK

ANALOGUE SUPERSPORT

Lotus Elise specialist uprates 1990s icon with an eye on track days

time-read
4 dak  |
November 13, 2024
ALPINE A290
Autocar UK

ALPINE A290

The hot hatch is alive and well, and living in France. On both road and track, there's much to savour`

time-read
5 dak  |
November 13, 2024
UK HANGS ON TO OLD CARS
Autocar UK

UK HANGS ON TO OLD CARS

Average car age climbs as high prices dampen demand for new models

time-read
2 dak  |
November 13, 2024