Pininfarina targets Purosangue

New Pura Vision electric SUV concept set to shape forthcoming luxury EV line-up

- WILL RIMELL

A line-up of "pure-electric luxury' vehicles from Automobili Pininfarina will be shaped by the striking Pura Vision concept, a rakish new electric 'luxury utility vehicle' - or e-LUV, as the company defines it.

CEO Paolo Dellachà said the concept is "the bridge from our present to an exciting new chapter", hinting at the potential for the Pura Vision to heavily inspire future production cars.

Autocar first reported Pininfarina's plans for an SUV in 2020, with then design boss Luca Borgogno suggesting it would ultimately enter production as a Ferrari Purosangue rival priced from around £300,000. Plans to evolve the Pura Vision from concept to customer car have since gone quiet, but it nonetheless hints strongly at what to expect from the Italian brand in the near future.

Showing Autocar around the concept in 2020, Borgogno described it as "extremely close to production".

While dramatically styled and highly luxurious, it isn't an especially unrealistic proposition. The design features bladed headlights that will appear on future Pininfarina models and, according to new chief design officer Dave Amantea, it "embraces the DNA of iconic vehicles from Pininfarina's past, to shape the future".