iMAXX OFFERS TANGIBLE BENEFITS

MTBD IS COMMITTED TO ENHANCING TECHNOLOGY, EFFICIENCY, AND CUSTOMER VALUE PROPOSITIONS. UPENDRA KASBEKAR RECENTLY VISITED THE CHAKAN PLANT TO GAIN INSIGHTS.

- UPENDRA KASBEKAR

Mahindra Truck And Bus Division (MTBD) is working full steam at its state-of-the-art Chakan plant to advance technology, and enhance the efficiencies for heightened customer value proposition. The flagship Chakan plant is claimed to set new benchmarks in manufacturing excellence. The sheer scale and innovative

manufacturing processes, aligned with the company’s vision to emerge as a leading full-range player, capable of competing against the best on the global automotive stage are a testimony. The company used the visit to extend the mileage guarantee to Bharat Stage VI OBD II truck range to sweeten the deal for operators. Vinod Sahay - President of Trucks, Board, Mahindra Group, in in the company’s official release stated, “The ‘Get More Mileage or Give Te Truck Back’ guarantee across the truck range is a landmark move that reflects our superior high-tech expertise, profound understanding of the segment and evolving needs of our customers. This mileage guarantee program is supported by extensive fluid efficiency testing, and demonstrates our unwavering commitment to customer satisfaction and operational efficiency.” With such initiatives, Mahindra, he opined, is well-positioned to win over customers and become India’s leading commercial vehicle player.”