Asian Fusion
Hot Rod|June 2023
The Mooneyes show in Yokohama, Japan, draws 1,000 vehicles in a celebration of East-meets-West culture.
ERIC GEISERT
Asian Fusion

For 30 years, the folks who own Mooneyes—which encompasses two parts houses, one in Santa Fe Springs, California, and the other in Yokohama, Japan— have put together an awesome hot rod event, which was the first such indoor gathering in Japan when it began in 1992.

Held in the heart of Yokohama inside a 217,000-square-foot convention center, the event includes some 300 custom vehicles, 500 custom motorcycles, and roughly 250 vendors who, along with more than 20,000 attendees, try to take all of it in over the course of a single 10-hour day! It’s a challenge to be sure, mostly because there is so much to look at.

Besides a great representation of American vehicles (most of which were customized in Japan) you get to see how they customize Japanese-market vehicles, many of which have never even been heard of in the States.

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Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.