BULL'S EYE?
Motoring World|October 2024
Audi's new flagship SUV — or a budget Lamborghini Urus?
Kurt Morris
BULL'S EYE?

Here we have the Audi Q8, and where do we begin? Let's set aside the jokes about it being the budget Lamborghini Urus. It certainly looks the part. Even in its standard form not the more aggressive RS variant this SUV boasts an imposing stance. If you squint closely, you can spot design cues reminiscent of its sibling from Lamborghini, particularly in the sharp lines that echo the Urus. That's definitely a plus.

Any vehicle that shares a resemblance with a Lamborghini is a winner in my book. This model exudes character and presence, especially when compared to other Audi offerings that often blend into traffic. The commanding road presence is undeniable, making this luxury SUV stand out in any setting.

Audi's SUV lineup in India is impressive, offering a range from the compact Q3 to the flagship model. The latter has become quite a favourite among cricketers and Bollywood celebrities, often spotted around Mumbai in various bold colours.

As a flagship model for the brand, this SUV certainly commands attention with its striking design. The front features a newly enlarged grille, sharper than its predecessor, accented by a sleek silver skid plate below.

The HD Matrix LED headlights are a standout feature, now equipped with laser-assisted high beams, creating a stunning visual when the vehicle starts. The side profile retains the iconic silhouette while the 21-inch rims, complete with eye-catching red brake callipers, elevate its sporty appeal. Although the rear has not seen major changes, it still boasts the signature light bar design that adds to its distinctive look.

Now, let's talk about the unique colour offered, officially named Sakhir Gold Metallic. I would describe it more as a sand dune hue, fitting for a vehicle that embodies a 'Habibi spec' or, to be more politically correct, a Middle Eastern spec.

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Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.