It's a little over two years since you took over as Global Design Head, how's the journey been?
It's been fantastic, we've been flat-out busy, you've seen some of the work over the last 12 months, the Nexon premier is now and we are overhauling the entire portfolio and also introducing several new products, so it's very exciting.
The Nexon is one of the most important products in Tata Motors' portfolio, so was it a challenge to retain the visual identity?
Yes, it was a challenge and the main responsibility. As you rightly said, the Nexon is the backbone of our portfolio. It's the core of our SUV range and has been very successful so you don't want to mess with the recipe, but at the same time, introduce a new aspect and freshness to the design.
When comparing designing an ICE vehicle to a pure EV, do you get more of a free hand with EVs?
In certain ways, yes. I would say with this generation of products it's the same because they share the same platform fundamentally as it uses the same hardpoints. It's only once you get to a third-generation EV, like the Avinya concept, where you are no longer shackled by the ICE powertrain that you can stretch your legs, but in these cycles of products, it's still the same in terms of restrictions and hardpoints.
Sustainability is a big buzzword today, how do you relate to that as a designer?
Bu hikaye TURBOCHARGED dergisinin October 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye TURBOCHARGED dergisinin October 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
BULL 'CHARGE'
In conversation with Francesco Scardaoni, Region Director, Automobili Lamborghini, Asia Pacific about India's rising importance for the brand
FAREWELL TITAN
Sir Ratan Tata, proverbial father of the modern Indian automotive industry has passed away at the age of 86
RETURN OF THE SAMURAI
Toyota to return to Formula 1 with Haas
WINNING FORMULA
McLaren reasserts its supremacy in the hypercar sphere with the W1
FUTURE ICON
Ferrari asserts its dominance in the hybrid hypercar sphere with its newest entrant
BAJAJ PULSAR N125
The Pulsar N125 takes a new approach to 125cc motorcycling
TRACING RIGHT LINES
We test the newest offering from Reise Moto at CoASTT
THE REAL DEAL
The Volkswagen GT Line ticks all the boxes for a complete driver’s car
BYD eMAX7
Is the eMAX 7 the ultimate family-friendly EV?
KIA CARNIVAL LIMOUSINE
Kia’s premium MPV gets bigger, plusher and more luxurious