When launched last year, the Royal Enfield Hunter 350 ruffled feathers all round with its kind of packaging, pricing and positioning as well. And it's these very reasons that have helped the Hunter 350 win the IMOTY or Indian Motorcycle of the Year award. Instituted back in 2007, the IMOTY is regarded as the highest accolade for any two-wheeler launched in India and the 2023 awards were the 16th edition of the prestigious awards. The past few years have seen Royal Enfield's 'meteoric' rise as a premium motorcycle manufacturer and interestingly this was the third time Royal Enfield has bagged the prestigious award in the past half decade, after the Interceptor 650 and Meteor 350 which won it in 2019 and 2021 respectively.
The Hunter 350 is positioned as a lighter, more compact and fun-to-ride urban motorcycle, in contrast to the rest of the line-up on offer from Royal Enfield. The Hunter 350 is effectively targeted at bringing in newer, younger buyers for the brand.
Bu hikaye TURBOCHARGED dergisinin January 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye TURBOCHARGED dergisinin January 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Mahindra Thar Roxx
It's finally here and promises to become Mahindra's next superhit!
TVS JUPITER 110
The Jupiter 110 is an important product for TVS, it is after all its best-selling two-wheeler by a mile.
PEOPLE'S CHOICE
There are several good reasons why the Volkswagen Virtus is the best-selling mid-size sedan in India
ITALIAN DAREDEVIL
How do you step into the shoes of one of the most celebrated Lamborghini in recent times?
ZINC BATTERIES
Zinc based batteries are reportedly safer, stable and better than lithium-ion batteries. Can they change EV market for good?
VIVO V40
A mid-range phone with a fantastic
ROYAL ENFIELD HIMALAYAN 450
A love and hate relationship
MG COMET
The Comet impresses with its size, both inside and out
MARUTI SUZUKI SWIFT AGS
Welcoming one of my favourite hatchbacks into the TURBOCHARGED fleet!
TRAIN TO WIN
Training team India for the 2024 GS Trophy