We know what you're thinking, has Hyundai's design department just dropped the ball spectacularly for the first time in years? To put it kindly the new Ioniq 6 is, er, challenging, but you may need to do a bit of internet cross-referencing to fully assimilate what you're looking at here, because this is a car that doesn't shy away from its influences.
And what influences they are. Hyundai's HG Wells-style time machine stopped off in the mid-Seventies for the rapturously received Ioniq 5, but this time we whirl further back to the Twenties and Thirties, a spectacularly creative time for automotive and transport design.
Back then, streamlining was all the rage, and the results were often fascinatingly barmy. Take the Stout Scarab, for example, designed by John Tjaarda (whose son Tom would later make a name for himself), an Art Deco and aviation-inspired masterpiece that also featured a unitary chassis and ingenious packaging. Or the one-off Phantom Corsair, commissioned by Rust Heinz (yes, the beans and ketchup Heinz) in 1938. Perhaps more pertinent is the Tatra 87, whose finned fastback was designed by Paul Jaray, who helped design those epic Zeppelin airships. Saab, too, had aviation roots, and its first production car, the 92, also gets a namecheck from Hyundai's vice president of styling, SangYup Lee. See also the Douglas C-47 Skytrain, which actually did fly.
"The Thirties showcased the perfect combination of design and engineering," he explains. "There was a big debate internally about whether we should call the new car Streamliner. The best design doesn't create customers, it creates fans." Punchy words, to go with Hyundai's generally punchy attitude.
South Korean culture is currently cool, with unassailable emissaries in the form of Netflix's biggest ever original series Squid Game and director Bong Joon-ho's Oscar-snaffling film Parasite (we'll skip over annoying boyband BTS).
Bu hikaye Top Gear dergisinin August 2022 sayısından alınmıştır.
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Bu hikaye Top Gear dergisinin August 2022 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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