Rise & Shine
autoX|May 2023
Honda's Splendor challenger is ten years too late, but can it get the job done?
SHIVANK BHATT
Rise & Shine

What you see here is the brand-new Honda Shine – Honda’s first 100cc motorcycle in the country. Well, believe it or not, this is the company’s first-ever 100cc ‘basic’ commuter ever since it parted ways with its ex-partner, Hero MotoCorp, nearly a decade ago. A bit of a surprise, isn’t it? The Splendor had been the cash cow of the now-defunct Hero Honda brand for decades. And while Hero took the Splendor brand name with it and continued to mint money, Honda did, erm…well, nothing in the segment. Now, you might think that Honda was sleeping all this time, but that’s far from the truth. According to the company, they expected the 100cc customers to gradually move to the 125cc segment in the last ten years. But that didn’t happen – commuter or 100-110cc motorcycles still account for an impressive 33% of the overall sales in the 2W motorcycle category at the moment. Sure, Honda has 110cc offerings on the market – the CD110 Dream and Livo – but they hardly matter. Why? Well, because 110cc products only contribute around 15% to the overall 100110cc commuter motorcycle sales. The 100cc basic commuter, or the Splendor, still rules the roost in the entry-level segment. So, Honda could no longer afford to ignore this segment, and that’s precisely why the Shine 100 is here.

ANOTHER BRICK…

Bu hikaye autoX dergisinin May 2023 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye autoX dergisinin May 2023 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

AUTOX DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
GOOD OLD DAYS...
autoX

GOOD OLD DAYS...

Is the old Marc Marquez finally back? The race in Jerez surely gave flashes of it...

time-read
2 dak  |
May 2024
Prancing Off-Road
autoX

Prancing Off-Road

The SUV trend has even caught on with Ferrari, which is evident with the introduction of the Purosangue. However, does a Ferrari of this type really make sense?

time-read
5 dak  |
May 2024
Ahead of the Curve
autoX

Ahead of the Curve

There's not one but two new GT variants available with the Volkswagen Taigun now, meaning there's one for everyone!

time-read
3 dak  |
May 2024
SPACE WARS
autoX

SPACE WARS

There are plenty of budget-friendly seven-seat MPVs on the market, but what if you desire ample space without compromising on style?

time-read
5 dak  |
May 2024
GOING BIG
autoX

GOING BIG

The 3XO makes big promises on all fronts - from features and safety to styling and value proposition. But does it deliver on these promises?

time-read
4 dak  |
May 2024
HAMMER TIME
autoX

HAMMER TIME

The new Gurkha 5-door comes with updated styling, improved performance, and better features. So, do these changes make it the practical 'proper' off-roader we've all been waiting for?

time-read
5 dak  |
May 2024
MOUNTAIN GOAT
autoX

MOUNTAIN GOAT

With a mid-life facelift, the Jeep Wrangler has received several noteworthy upgrades. But does it truly live up to the reputation of being unstoppable

time-read
3 dak  |
May 2024
SUPERSPORT TRILOGY
autoX

SUPERSPORT TRILOGY

We embark on a 300km journey on three of the finest supersport twins in the world. Which one would reign supreme at the end?

time-read
10+ dak  |
May 2024
SECOND WIND
autoX

SECOND WIND

Bajaj is once again stirring the pot with the updated Pulsar N250. But has it nailed the recipe this time around?

time-read
3 dak  |
May 2024
PASSION & Precision
autoX

PASSION & Precision

A brand new V12 supercar! In this era of downsizing & electrification, that's about as rare as seeing a total eclipse and the Northern Lights on the same day. But if the V12 remains the heart & soul of the automobile, well, then, Ferrari is its saviour.

time-read
7 dak  |
May 2024