VILAS SHINDE, Chairman and Managing Director of Sahyadri Farms Post Harvest Care Limited
How is Sahyadri Farms contributing to the horticulture value chain in India?
As the horticulture market in India is worth Rs 1 lakh crore, there is a significant opportunity for small and marginal farmers to increase their per-acre production and income. Sahyadri Farms has developed an ecosystem focused on the horticulture sector in Maharashtra.
At Sahyadri Farms, we have had a clear focus on horticulture crops, from the beginning. In the first phase, we concentrated on a single crop grapes and gradually developed an ecosystem for grapes that includes all stakeholders from seed to last-mile delivery. Today, Sahyadri Farms has become a leading exporter and producer of grapes in the international market. After grapes, we shifted our attention to eight other horticulture crops, including tomatoes, pomegranates, mangoes, sweet lime, oranges, bananas, sweet corn and cashews. For each of these crops, we are developing an ecosystem using the cluster farming approach and connecting small-scale farmers through the Farmer Producer Company (FPC) model. Additionally, we are one of the largest producers and processors of tomatoes, contributing to almost 50 per cent of all Kissan tomato ketchup, a brand owned by Unilever.
What is the role of the FPC model in the horticulture value chain?
The FPC model is basically a collective process. The FPC model plays a crucial role, especially for small-holder horticulture growers who may struggle to manage various aspects of the horticulture value chain at a small scale, such as new farm practices for increasing yield, marketing, post-harvest supply chain infrastructure, and logistics.
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