"The regulatory environment will play a crucial role in shaping the introduction of new technologies"

Corteva Agriscience is a global pure-play agriculture company that excels in industry-leading innovation, high-touch customer engagement, and operational execution to provide profitable solutions for the world’s most pressing agriculture challenges. With a unique distribution strategy, and a balanced mix of seed, crop protection, and digital products and services, Corteva generates advantaged market preference on a global scale. Recently, Corteva Agriscience commemorated the 50-year legacy of Pioneer Seeds in Hyderabad. To mark this milestone, Tim Glenn, Executive Vice President of the Seed Business Unit at Corteva Agriscience, graced the event and sat down with AgroSpectrum for an exclusive interview. In this discussion, he shared his insights into the latest trends and technologies in the seed industry, shedding light on their vision to establish India as an innovative seed hub.

- Dipti Barve

How do you envision the future of the seed industry in the APAC region?

The seed market In India is highly dynamic, and our focus is on four key crops: rice, mustard, millet and corn. These crops present great opportunities as they continue to experience growth. The driving force behind this growth is the farmers’ constant need to push forward and enhance productivity. The market is customer-driven, with farmers always seeking the next best solution and asking us for ways to improve. It is a relatively mature market, and our presence in the seed industry spans 50 years. While the market’s development may not be as rapid as some others, we have played a significant role in innovating and establishing hybrid mustard.

What are the company's strategies and plans for expanding the seed treatment segment in the Asian market?