Human Eccentricities
BW Businessworld|September 09, 2023
OVER THE CENTURIES, humans have cracked many of nature's secrets, and scientists have discovered ever more laws that explain the working of the world around us.
Kiran Karnik
Human Eccentricities

This knowledge now extends outwards, into the vastness of inter-stellar space, and inwards, into the human body and the minute genes that compose it. Much of this has been translated into technology: a variety of products in every conceivable field, and an ability to cure many health afflictions. Life has generally become easier, more comfortable, and healthier.

SCIENTIFIC ADVANCES

Neuro-scientists have begun to understand the functioning of the brain, and psychologists are fathoming mind and behaviour. Data analysts mine massive data sets to use such knowledge to model and predict an individual's action (will you buy a shirt today?), or even to instigate it (what stimulus will trigger an impulse purchase?). Advertising - and displays in stores - are intended not only to create brand visibility, recall, or salience, but also to stimulate purchase.

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