THE IDEA OF indulgence, exclusivity, and status has always strung along with the conception of luxury. But in recent years, the world of luxury has witnessed a fascinating turn towards a path considered more meaningful and enduring-sustainability and quiet luxury.
These two aspects are reshaping how we perceive and experience luxury-a unique mix of subtlety, elegance and ethical awareness, both globally and in India.
Quiet Luxury
Remember the days when "the more" was perceived as "merrier?" Well, those days are fading. Quiet luxury is all about embracing the timeless piece produced from high-quality material without flashy logos or lavish embellishments. It is the luxury that is 'less, that whispers and does not shout, that is discreet and does not flash into your eyes. The focus is on the craftsmanship, the feel of the fabric, and the subtle details noticed by only discerning eyes.
Brands that champion quiet luxury-like Loro Piana, The Row, and even Hermès-create items that are about personal pleasure and elegance rather than external validation. It's a way of saying, "I know this is luxury, and that's enough." The consumers of quiet luxury believe it to be empowering to be wearing something luxurious that doesn't scream its price tag but rather speaks through its quality and style. It's fashion that is timeless, both in durability and aesthetic appeal.
Why the shift? It turns out that many luxury buyers are looking for more than just status symbols and also redefining the idea of status symbols. They want pieces that align with their values and personal tastes, rather than what's trendy or recognisable to the masses.
Bu hikaye BW Businessworld dergisinin November 02, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye BW Businessworld dergisinin November 02, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
MEMORIES & IMPRESSIONS
Ratan Tata was an exceptional human being. He was a visionary leader, esteemed industrialist, and a humanitarian, who left an indelible mark on India and the world.
The Robotaxi Market
The robotaxi market is shaping up to be a high-stakes battleground as tech giants and automakers race to transform urban mobility.
And the Nobel Prize Goes to AI
The recent Nobel Prize T awards to AI pioneers affiliated with Google have sparked a broader conversation about Big Tech's influence on research and the limitations of traditional prize categories.
Ola Electrified
Once considered a trailblazer in India’s electric vehicle (EV) ecosystem, Bhavish Aggarwal’s Ola Electric now faces a major accountability crisis.
Sharp Slide in Industrial Output on Eve of Deepavali
India’s index of industrial production (IIP) saw a sharp reversal in August, contracting by 0.1 per cent, in stark contrast to the 4.7 per cent growth in July, mostly because of significant contractions in mining and electricity generation.
Heralding the Solar Era with Sustainable Electrification
RAJEEV KASHYAP on the economics of solar power, the hurdles in scaling it, and much more
A WELL-GREASED MACHINE
The OmniBook X14 laptop runs on first-generation Snapdragon X Elite, which bets big on Al-enabled productivity and battery life, but falls short when it comes to overall experience, says Deep Majumdar
DO NOT LETA HEALTH CRISIS RUIN YOUR FINANCIAL HEALTH
For a family of four living in a metro, it is recommended to opt for a family floater health insurance plan with a sum insured of at least Rs 15-20 lakh
Disruption Ahead: Beyond Organisation Charts and Structures
ALBERT EINSTEIN FAMOUSLY said, “We cannot solve our problems with the same thinking we used when we created them.
Dr. Rahul Shivajirao Kadam: A Visionary Leader Blending Sustainability, Innovation, And Social Empowerment
We are on the stage of global warming, and these technologies not only help prevent further damage but also leave behind a better environment for future generations.
