Claims personalization improves retention, reduces risk

Insurance brokers are investing in a variety of technologies to personalized claims processing, and reaping the benefits

Probus Insurance Broker serves as a one-point solution for all insurance needs. Established in 2002, it has tie-ups with almost all the marquee insurance companies. Rakesh Goel, Director at Probus Insurance Broker, has been in the field of financial services since 1996. He has excelled in the fields of general and life insurance distribution, channel management and relationship management. His previous experiences include working in Bausch and Lomb (India), World Index Investment, International Foreign Currency Market & Gogia Capital.

Raghnall Insurance Brokers serves large commercial, MSMEs, start-ups and individual clients with data-driven risk solutions and advisory services. Bhakti Dama, Senior Vice President, Products at Raghnall Insurance Broking & Risk Management, is an insurance professional building tech, led by product innovation and driving digital business. She has earlier work in HDFC ERGO General Insurance.

Mehul Dani: What is the overall approach to personalization of claims at your company?

Rakesh Goel: At Probus, we tailor the insurance claims handling to the individual needs and circumstances of each policyholder to enhance customer satisfaction and improve the efficiency and effectiveness of the claims process. This can involve providing personalized communication and customer service.