Ravi Lalwani: Is the company using influencer marketing? For how long?
Vikramjeet Bhayana: Yes, Bajaj Allianz General Insurance Company (BAGIC) has been innovatively leveraging influencer marketing, weaving it into our digital strategy for an impactful presence. A few highlights include our pet insurance product and our premium offering, Privé. Our campaigns have embraced a diverse spectrum of influencers - mini, micro, and macro - across multiple languages. This approach ensures we resonate with a wide and varied audience, amplifying our reach and authenticity through trusted influencer connections.
While influencer marketing is a valuable component of our digital playbook, we employ it in a balanced and strategic manner. The authenticity influencers bring to our brand narrative is unmatched, creating genuine engagement and fostering trust among our followers. It has enabled us to break through the noise of traditional advertising, delivering our message in a relatable and impactful way. Moreover, the multilingual campaigns have allowed us to inclusively engage with different demographic segments, enhancing our brand's accessibility and appeal.
However, navigating the influencer marketing landscape comes with its own set of challenges. Ensuring that influencers align with our brand values is crucial to maintaining our reputation. Additionally, measuring the direct ROI and impact on brand perception requires sophisticated analytics and a nuanced approach. There's also the potential risk of audience fatigue from over-saturation. Thus, while influencer marketing is a powerful tool, we deploy it judiciously, ensuring it complements our broader digital marketing strategy without overwhelming our audience.
Which customer segments are you targeting? Which product categories?
Bu hikaye Banking Frontiers dergisinin August 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Banking Frontiers dergisinin August 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Swedbank leverages data to the hilt
Sweden's Swedbank takes innovation to a different level by collaborating with other competing banks:
Digitization is for customer satisfaction, says Argenta Bank
Belgium's Argenta Bank has designed its digitization efforts to enhance customer experience:
Speed, Safety, Compliance
Brijesh Samantaray, Co-founder, Propelld shares the current trends in the education loans how the company is leveraging technology:
Unique methods in fraud perpetration
When we look at some of the very serious frauds that had taken place in the financial realm, it is evident that the perpetrators are somewhat ingenious:
NBFCs: Elevating Organizational IQ
What is more important than hiring smart people is raising organizational IQ. This topic was discussed in depth in a panel discussion at NBFC's Tomorrow conclave organized by Banking Frontiers. Edited excerpts:
Trustful Transformation
Transformation is no longer only about growth & efficiency. It involves aspects like compliance, security and explainability that are impacting NBFCs. These issues are explored in this panel at NBFC's Tomorrow:
CEO Panel: Connecting Traditional Wisdom with Modern Intelligence
Banking Frontiers organized its annual NBFC Conclave titled NBFC's Tomorrow in August 2024 at Mumbai. Highlights of the first panel discussion:
NBFCs EXPERIENTIAL EVOLUTION, TRUSTWORTHY TRANSFORMATION
Banking Frontiers organized NBFC's Tomorrow, its annual NBFC Conclave, in Mumbai on August 21. The program comprised panel discussions on 5 upcoming opportunities for the NBFC sector, along with presentations, fireside chats and a keynote address. Edited excerpts from the conclave:
Smart ATMs - an indication of a resurgence
Smart ATMs can be the future way of how one may be interacting with a bank and doing transactions:
Personalization scores with HNWI & YP
Ghulam Haidar Rasooli, Chief Financial Officer at Afghanistan based Ghazanfar Bank, reveals the impact of personalization and future roadmap: