In adopting the digital, banks have always been in a continuous thinking process of how a digitized service or a product could enhance the customer experience. One such domain has been the ATM. From a stage where banks were examining how the human teller could be replaced by a machine, it has now transcended to a stage where the automated machine could do other work than dispensing or collecting cash. Like for example, data gathering which can create a whole new level of customer experience or introducing mobile applications or microservices. Leveraging the ubiquitous nature of ATMs, banks have avenues open to introduce selfservices like booking flights, or paying bills or buying a ticket for a movie or even ordering food to other nuanced functions like recharging gift cards, buying a sporting and entertainment event tickets, or even opening new investment accounts.
Here come the smart ATMs. They have already made their presence felt with functionalities incorporated such as contactless payments, remote maintenance, customer services facilitated by biometric authentication ensuring higher levels of service and reduced chances of fraud, touchscreens eliminating the use of keypads and even allowing a customer to affix his signature to validate a transaction.
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Bu hikaye Banking Frontiers dergisinin September 2024 sayısından alınmıştır.
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