High-Ranking Whiskey
Bloomberg Businessweek US|December 05, 2022
Give back to those who’ve bravely served by imbibing some of the strong stuff.
Brad Japhe
High-Ranking Whiskey

There are many ways to get into the world of whiskey making. Some people, like Buffalo Trace Distillery's Harlen Wheatley, come from backgrounds in chemical engineering. Rob Dietrich of Sweet Amber was a rock 'n' roll roadie.

For Scott Neil, the path cut through the mountains of Afghanistan. As part of Special Forces Team ODA 595, the Green Beret helped overthrow a Taliban stronghold in the immediate aftermath of the Sept. 11 attacks. The unit daringly navigated the rugged terrain on horseback, earning the nickname "Horse Soldiers." When Neil decided to introduce a bourbon brand 13 years later as a way to help support veteran causes, he knew exactly what to call it. He recruited his band of brothers to help him build it, enlisting in his new mission those who have been involved in every major conflict since the Vietnam War.

Their legacy is raising hundreds of thousands for charities, primarily through the annual commemorative release of an ultrapremium whiskey called Commanders Select. A set of three bottles has gone for as much as $75,000 at live auction. The brand also puts on a series of "Whiskey & War Stories" dinners that are hosted by actual Horse Soldiers. A portion of sales from all releases is donated to the upkeep of the America's Response Monument in Lower Manhattan.

Bu hikaye Bloomberg Businessweek US dergisinin December 05, 2022 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Bloomberg Businessweek US dergisinin December 05, 2022 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

BLOOMBERG BUSINESSWEEK US DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
Instagram's Founders Say It's Time for a New Social App
Bloomberg Businessweek US

Instagram's Founders Say It's Time for a New Social App

The rise of AI and the fall of Twitter could create opportunities for upstarts

time-read
4 dak  |
March 13, 2023
Running in Circles
Bloomberg Businessweek US

Running in Circles

A subscription running shoe program aims to fight footwear waste

time-read
3 dak  |
March 20 - 27, 2023
What I Learned Working at a Hawaiien Mega-Resort
Bloomberg Businessweek US

What I Learned Working at a Hawaiien Mega-Resort

Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.

time-read
10 dak  |
March 20 - 27, 2023
How Noma Will Blossom In Kyoto
Bloomberg Businessweek US

How Noma Will Blossom In Kyoto

The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking

time-read
3 dak  |
March 20 - 27, 2023
The Last-Mover Problem
Bloomberg Businessweek US

The Last-Mover Problem

A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps

time-read
10+ dak  |
March 20 - 27, 2023
Tick Tock, TikTok
Bloomberg Businessweek US

Tick Tock, TikTok

The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban

time-read
10+ dak  |
March 20 - 27, 2023
Cleaner Clothing Dye, Made From Bacteria
Bloomberg Businessweek US

Cleaner Clothing Dye, Made From Bacteria

A UK company produces colors with less water than conventional methods and no toxic chemicals

time-read
3 dak  |
March 20 - 27, 2023
Pumping Heat in Hamburg
Bloomberg Businessweek US

Pumping Heat in Hamburg

The German port city plans to store hot water underground and bring it up to heat homes in the winter

time-read
3 dak  |
March 20 - 27, 2023
Sustainability: Calamari's Climate Edge
Bloomberg Businessweek US

Sustainability: Calamari's Climate Edge

Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment

time-read
4 dak  |
March 20 - 27, 2023
New Money, New Problems
Bloomberg Businessweek US

New Money, New Problems

In Naples, an influx of wealthy is displacing out-of-towners lower-income workers

time-read
4 dak  |
March 20 - 27, 2023