The Government Goes After Google Again
Bloomberg Businessweek US|January 30, 2023
A suit attempting to break up the company’s ad-tech business may be its most serious legal threat in years
Julia Love and Davey Alba, with Leah Nylen
The Government Goes After Google Again

Legal pressure has been mounting on Alphabet Inc.'s Google for years, making a large showdown over the company's market power seem increasingly unavoidable. A new lawsuit in which the government claims that the company is illegally monopolizing the advertising-technology business and needs to be broken up has the potential to be the main event.

A good way to think about the case, according to the prosecutors who filed it, is to see it as an effort to reverse a process kicked off with Google's 2007 announcement that it was spending $3.1 billion to buy an ad-tech startup named DoubleClick. That deal, the US Department of Justice and eight states argue in the complaint they filed on Jan. 24, "was a first step in Google's march to monopoly." Google is now a ubiquitous presence in the ad-tech industry; it offers leading products for both advertisers and publishers, and its ads appear on websites across the internet. This was not a foregone conclusion 16 years ago. At the time, Google used its burgeoning ad business to place ads next to results on its own search engine. But it was struggling to launch a technology known as an ad server, which would allow it to place ads on other websites, according to the lawsuit. It also faced an uphill battle in building relationships with top advertisers.

Bu hikaye Bloomberg Businessweek US dergisinin January 30, 2023 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Bloomberg Businessweek US dergisinin January 30, 2023 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

BLOOMBERG BUSINESSWEEK US DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
Instagram's Founders Say It's Time for a New Social App
Bloomberg Businessweek US

Instagram's Founders Say It's Time for a New Social App

The rise of AI and the fall of Twitter could create opportunities for upstarts

time-read
4 dak  |
March 13, 2023
Running in Circles
Bloomberg Businessweek US

Running in Circles

A subscription running shoe program aims to fight footwear waste

time-read
3 dak  |
March 20 - 27, 2023
What I Learned Working at a Hawaiien Mega-Resort
Bloomberg Businessweek US

What I Learned Working at a Hawaiien Mega-Resort

Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.

time-read
10 dak  |
March 20 - 27, 2023
How Noma Will Blossom In Kyoto
Bloomberg Businessweek US

How Noma Will Blossom In Kyoto

The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking

time-read
3 dak  |
March 20 - 27, 2023
The Last-Mover Problem
Bloomberg Businessweek US

The Last-Mover Problem

A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps

time-read
10+ dak  |
March 20 - 27, 2023
Tick Tock, TikTok
Bloomberg Businessweek US

Tick Tock, TikTok

The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban

time-read
10+ dak  |
March 20 - 27, 2023
Cleaner Clothing Dye, Made From Bacteria
Bloomberg Businessweek US

Cleaner Clothing Dye, Made From Bacteria

A UK company produces colors with less water than conventional methods and no toxic chemicals

time-read
3 dak  |
March 20 - 27, 2023
Pumping Heat in Hamburg
Bloomberg Businessweek US

Pumping Heat in Hamburg

The German port city plans to store hot water underground and bring it up to heat homes in the winter

time-read
3 dak  |
March 20 - 27, 2023
Sustainability: Calamari's Climate Edge
Bloomberg Businessweek US

Sustainability: Calamari's Climate Edge

Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment

time-read
4 dak  |
March 20 - 27, 2023
New Money, New Problems
Bloomberg Businessweek US

New Money, New Problems

In Naples, an influx of wealthy is displacing out-of-towners lower-income workers

time-read
4 dak  |
March 20 - 27, 2023