EXPLORING THE MENSWEAR MARKET IN INDIA

The menswear segment in India has seen a surge in homegrown brands like Snitch and Flying Machine as well as in designers who are blending traditional Indian aesthetics with contemporary designs, appealing to a broader audience...

- Ashish Dhir, Riya Tyagi, Aarushi Gupta:

India's menswear market has witnessed significant growth and transformation over the past few decades, emerging as a dynamic and lucrative segment within the broader fashion industry. This growth is driven by several factors, including rising disposable incomes, increasing fashion consciousness among men, rapid urbanisation, and the influence of global fashion trends. Traditionally dominated by basic and formal attire, the market has diversified to include various options, from casual and sportswear to ethnic and fusion wear, catering to the varied tastes and preferences of the modern Indian male consumer. The sector has seen a surge in homegrown brands like Snitch and Flying Machine and designers blending traditional Indian aesthetics with contemporary designs, appealing to a broader audience. This shift reflects a broader trend of consumers increasingly valuing individuality and personal style over conventional dress codes.

Have you ever thought about how much a single piece of clothing can influence our sense of style and identity? Picture this: a simple piece of fabric, carefully crafted centuries ago, now stands as a symbol of timeless fashion. It is a fascinating idea that invites us to explore the rich history of men's fashion and its lasting impact on how we dress today. In this article we will gain insights into the trends that will shape the future of men's fashion, focusing on the growing menswear market in India. We will look at its size, categories, growth drivers, current trends, challenges, and what lies ahead.

Market Size of Menswear in India