International retailer H&M India is known for fashion and quality at the best price in a sustainable way. The Swedish clothing giant embarked on its journey in India in 2015 with a mission to make fashion accessible to everyone, irrespective of geographical boundaries. Since then, the company has rapidly expanded its presence across the country, leveraging its strategic focus on expanding into new cities, particularly tier I & II locations. Today, H&M India proudly stands at 62 stores across 29 cities.
In conversation with IMAGES Business of Fashion, Yanira Ramirez, Country Sales Manager, H&M India spoke about how H&M’s activewear brand, H&M Move, aims to inspire global movement in a more sustainable manner.
Excerpts from the interview…
Tell us about H&M Move. H&M Move concept is an innovative addition to H&M Family, which was launched in August 2022. As an activewear brand, H&M Move aims to inspire global movement in a more sustainable manner. We o er a range of stylish and functional ‘movewear’ designed to empower individuals of all abilities and skill levels to move comfortably and con dently. Our products cater to various activities, from gym workouts to yoga sessions, and encourage an active lifestyle for everyone.
Bu hikaye Business Of Fashion dergisinin April 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Business Of Fashion dergisinin April 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Being Human launches 100th India store in Jaipur
Being Human, Bei the iconic a clothing line with philanthropic heart, has opened its 100th store in Jaipur.
Reliance Retail opens 73rd Avantra by Trends store in India
Reliance Retail's ethnicwear brand Avantra by Trends has opened its 73rd store in India in Hyderabad.
Cosset Clothing celebrates 3 years with Desk to Dusk collection
Cosset Clothing marks its third anniversary with the launch of the Spring-Summer 2024 collection, 'Desk to Dusk, a testament to its commitment to sustainable fashion.
Blackberrys launches TechPro collection 2024
Menswear brand Blackberrys Mensw Lhas introduced its groundbreaking TechPro Collection '24 across its stores nationwide.
The Kaftan Company launches men's lounge wear collection
The The Kaftan Company (TKC), renowned for its innovative loungewear, has launched its latest collection, the Twilight men's loungewear collection, marking a significant milestone as the first-ever range of kaftans designed exclusively for men.
MENSWEAR MARKET IN INDIA: Challenges & Opportunities for New-Age Brands in an Overcrowded Segment
There has been a significant change in the external environment in the last 15 years, which has directly led to changes in not only what a male consumer wears but also what he chooses to wear and how...
SUSTAINABLE FABRICS IN MEN'S FASHION: A CLOSER LOOK
Polyethylene terephthalate (PET) bottles, once destined for eternity in waste piles, have found a new purpose through recycling, emerging as recycled PET, or rPET...
UNI STYLE IMAGE: Championing Circular Fashion and Sustainability
Uni Style Image (USI), founded in 1990, is a global leader in sustainable designs. Renowned for its commitment to quality and environmental stewardship, USI stands among the top 10 polo T-shirt brands worldwide...
RAYMOND 'MADE TO MEASURE'
Bridging Bespoke Luxury with Ready-to-Wear Convenience
SNITCH From Fledgling D2C Brand to Pioneering Innovator in Fast Fashion
An in-depth analysis of Snitch's transformation from a nascent brand to a leading force in the young and innovative menswear segment in the Indian fast fashion domain...
