In the rapidly evolving world of fashion, The Indian Garage Co (TIGC) has emerged as a trailblazer in men's casualwear fashion, setting new benchmarks for the industry. Founded in 2012 by Anant Tanted, TIGC was born from a vision to make fashion accessible to everyone. As technology reshaped the retail landscape, TIGC embraced the direct-to-consumer (D2C) model, aiming to democratise fashion.
Since then, TIGC has grown into a Rs 400 crore company with plans to achieve Rs 1000 crore revenue in the next 3 to 5 years. The brand has also recently expanded its categories into womenswear and plus-sized men's fashion with two new brands under its umbrella. The D2C brand is also aiming to expand its offline presence with new store openings especially in tier II & III Bharat.
In a freewheeling chat with IMAGES Business of Fashion's Kajal Ahuja, Alka Dembla, Head of Retail, The Indian Garage Co, talks about the distinguished brand's expansion plans and its trajectory of growth and innovation in the fast fashion landscape.
Here are the edited excerpts from the chat...
Tell us about your brand, its core values and mission.
Bu hikaye Business Of Fashion dergisinin June 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Business Of Fashion dergisinin June 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
The Future of Fashion in a Post-Omnichannel World
At IFF 2025, a roundtable powered by ClickPost saw industry leaders discussing challenges and opportunities of integrating online and offline retail.
Shah Rukh & Aryan Khan's D'YAVOL Announces New Collection
Luxury streetwear brand D’YAVOL X, co-founded by Shah Rukh Khan, Aryan Khan, Leti Blagoeva, and Bunty Singh under the D’YAVOL Luxury Collective, has announced the launch of its third collection – X3.
Lavie & Payal Singhal Unveil Limited-Edition Collection
Accessory brand Lavie has announced a collaboration with designer Payal Singhal to launch a limited-edition collection of handbags.
The Vismay Experience
Redefining Ethnicwear with Customer-Centric Innovation
EasyBuy Is Steadily Expanding, Adapting to Changing Consumer Needs
Two years ago, EasyBuy pivoted to a company-owned, company-operated model for a uniform store experience, across its network and to appeal to a broader audience...
Disney Consumer Products Teams Up with Brands for Mufasa Merchandise
Disney Consumer Products India has introduced a new range of merchandise inspired by Mufasa: The Lion King, which premiered in India on December 20, 2024.
Quick Commerce & Al: The Future of Fashion Retail is Here
In a session powered by GreenHonchos, industry leaders came together to discuss 'Digital Transformation in Fashion Retail: From Runway to Omnichannel Excellence'.
Pioneering Innovation to Shape a Sustainable Future
With acrycycle, oncedye and various products such as biodegradable fiber, Aksa Akrilik aims to reduce the environmental impacts of its fibers until the end of life, in addition to expanding sustainable solutions.
Bharat's Retail Pulse How Homegrown Retailers Shape the Future of Fashion
While much of the conversation around Indian fashion retail revolves around global trends and big-box expansions, the real action is happening at the grassroots level-deep in the heart of Bharat.
Collaborate to Thrive
The discussion explored how leading fashion brands are leveraging collaboration to strengthen operations, enhance consumer engagement, and drive growth.
