Purplle: Making beauty accessible

Started as a beauty marketplace, Purplle.com today has grown into a community that enables beauty for all, says Manish Taneja. The business expanded to fill the gap in the market with home-grown private D2C brands that make beauty products affordable and accessible to women across India, Taneja, its Co-Founder and CEO informs Images Business of Fashion in an interview.

Tell us about Purplle and elaborate on its growth story in India.

Purplle was born with the vision to make beauty accessible to all. Today, the brand services over 28,000 pin codes enabling women in the remotest corners of the country access to beauty products, delivering the joy of beauty in a manner they have never experienced before. A strong cap table, with reputed investors, has led to the exponential growth of the brand in the past few years. Purplle, started as a beauty marketplace, today has grown into a community that enables beauty for all. The business expanded to fill the gap in the market with home-grown private D2C brands that make beauty products affordable and accessible to women across India. Purplle today has 5 private D2C brands, Faces Canada, Good Vibes, Carmesi, Purplle, and NY Bae, with strong brand philosophies each creating a niche for themselves. Evaluating the potential of the offline platform, Purplle has expanded into the segment with exclusive Purplle stores, brand-led stores, kiosks, and retail touchpoints.

Purplle's online marketplace business has grown from strength to strength with 7 million monthly active users, 1200+ brands, and 70,000 products. The offline platform has 30 brand kiosks/stores and over 6000 touchpoints where products are sold. Overall, Purplle has grown from an annualized GMV of Rs 50 Cr in FY 2018 to Rs 1,400 Cr in FY 2022, which is an exponential 28X growth.

The Indian market is flooded with cosmetic brands. How does Purplle keep itself visible in the race?