Seamless blending of Indian techniques and textiles

Founded by Aneeth Arora, Péro interprets international aesthetic using local material and skills. It claims to have taken inspiration from what surrounds us, to make a product that connects with people, wherever in the world it is placed. It claims that the Indian-ness of the brand rests in the textile process, where materials pass through the hands of one craftsperson to the other, carrying forward the Indian tradition of hand-crafting and creating pieces that are at once unique. Arora, a textile graduate from National Institute of Design, Ahmedabad and a fashion graduate from National Institute of Fashion Technology, calls herself a 'textile and dress maker'. Located at Delhi's Patparganj, it recently launched its spring-summer collection. IMAGES Business of Fashion interacted with the founder to find out more about the brand.

Journey of péro so far

As a textile graduate, I've always been intrigued with the possibilities of creating base textiles. It exposed me to the myriad textiles we make in different parts of India like the jamdani, madras checks, ikat, south cotton etc. At the same time, I discovered that while the Indian craft techniques are quite well explored, the textiles segment remains untouched. That's when I decided to create a brand that revolves around Indian textiles, while incorporating the handmade process and the philosophy of sustainability, creating a product that's global in its appeal- one that's appropriate for Paris as well as the streets of Delhi.

At Péro, we take one day at a time. Every day is a new learning, every season is an achievement. We challenge ourselves while using the same techniques and putting out something new for the wearer. We also believe in engaging our craftsmen season after season while challenging our design team to create new designs using their skill set.

Brand's distinct elements

"Sum is larger than its parts, and what matters is the sum at the end of the day" This is the philosophy that differentiates Péro from others. Usually when designers use traditional textiles and embroideries, the final look shouts the techniques. However, we mix those techniques in such a way that it comes out as a unique Péro product where the traditional Indian techniques and textiles are blended seamlessly together.

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