Shein to re-enter India soon
Business Of Fashion|July 2023
Fast-fashion e-commerce giant Shein plans to re-enter India after agreeing to a licensing deal with Mukesh Ambani's Reliance Industries Ltd. The comeback is nearly three years after the brand was booted out of the country.
Shein to re-enter India soon

Shein was banned in India in 2020 along several with several chinese apps. The brand was originally established in 2008 and relocated its headquarters in Singapore in 2021.

The new deal will allow Shein to provide production support and training to over 25,000 small and mid-sized local suppliers so they can produce for Sheinbranded items around the world, while Reliance's retail arm would be required to wholly own the domestic company.

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