66.Brand persona should define the core"
Business Today India|November 10, 2024
I’d say this was a strategic pivot. We had an iconic brand, but had, over time, evolved into diversified lines of businesses that could no longer be represented within the confines of our ‘name’.
66.Brand persona should define the core"

What was the problem you were grappling with?

In keeping with the needs of our target customers and stakeholders, we took a strategic call to reinvent ourselves with a new identity that would encapsulate the company’s aspirations.

Whom did you approach for advice and why?

Bu hikaye Business Today India dergisinin November 10, 2024 sayısından alınmıştır.

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Bu hikaye Business Today India dergisinin November 10, 2024 sayısından alınmıştır.

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