51 PER CENT contribution The of regional language movies to total box office collections during January-June 2023
WHETHER IT IS the Marathi film Baipan Bhari Deva or the Punjabi movie Carry on Jatta 3, a slew of recent Hollywood hits or last year’s breakout performance of Kannada films such as Kantara and 777 Charlie, Indian exhibitors are seeing a diverse array of films from different languages drawing crowds to multiplexes.
The numbers say it all. According to India Box Office Report 2023 by consultancy firm Ormax Media, Hindi-language movies accounted for 37 per cent of India’s cumulative box office collections from January to June 2023; Tamil, Telugu, Malayalam, Punjabi and other regional languages together contributed 51 per cent, while Hollywood made up for the rest 12 per cent.
The trend is also clearly visible in the leading multiplex chain Cinépolis India’s figures. “Five years ago, English [language movies] contributed to 20 per cent of box office collections, regional films contributed another 20 per cent, while 60 per cent came from Hindi movies alone. This year so far, Bollywood has brought in 50 per cent and the other two categories have gone up to 25 per cent each,” says its CEO Devang Sampat.
After the Covid-19 pandemic, theatres in the Hindi-speaking regions struggled to draw audiences back as they were hooked to streaming platforms and back-to-back subpar Hindi films made matters worse. The only saving grace was the phenomenal box office success of South Indian films and their dubbed versions, even in theatres. Since May 2023, it seems the fortunes of theatres, especially multiplexes, have reversed due to hits across languages.
Bu hikaye Business Today India dergisinin September 17, 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Business Today India dergisinin September 17, 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
The EV Craze
The country’s growing luxury car market is seeing a shift with environmentally-conscious consumers betting on electric vehicles as a sustainable travel option. Though just 6%, the share of EVs in the luxury segment is rising rapidly
The Storage Boom
Data centres are being built at a frenetic pace in india as companies scramble to meet the ballooning demand from mobile phone users and firms adopting al. Can the country’s energy infrastructure keep up?
India Beckons
Owing to rising incomes in India and overall wealth expansion, luxury brands are wooing the country like never before
The Pearls of The Sea
Caviar, that rare food, is considered the epitome of fine dining. Here is everything that you need to know about it
66.Brand persona should define the core"
I’d say this was a strategic pivot. We had an iconic brand, but had, over time, evolved into diversified lines of businesses that could no longer be represented within the confines of our ‘name’.
Unwind in Style
Here is acomprehensive list of top tech picks that help you unwind by blending perfection in performance with luxury
A Lifelong Affair with Inspiration
In my art journey, the diversity of my acquisitions mirrored the expanding horizons of my understanding of art
Make it Bubbly
Champagne is much more than just a symbol of celebration and success. Know about its nuances beyond the bubbles
Palatial Splendour
Buoyed by renewed demand, sales of the glitzy mansions of the ultra-rich are surging like never before. Real estate majors are looking to capitalise on this by launching luxury offerings in record numbers
Of Beaches and Cream
GianChand Single Malt Whisky
