Reining in AI
Business Today India|March 31, 2024
The IT ministry's recent AI advisory has only made the debate over regulations more acute
ARNAV DAS SHARMA
Reining in AI

AMID THE ONGOING debates surrounding the regulation of artificial intelligence (AI), a recent advisory from the Ministry of Electronics and Information Technology (MeitY) marks a potential turning point. Issued on March 1, it requires AI companies and platforms to obtain explicit permission from the government before launching AI models, particularly those still in the testing phase. This directive follows a notification in December last year, which expressed concerns regarding the increasing prevalence of deepfakes on social media platforms.

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