THE FMCG (fast-moving consumer goods) business has seen enormous disruption in the last decade. According to the Indian Brand Equity Foundation, Food & Beverages, Household, and Personal Care account for 50 percent of FMCG sales in India, making it the fourth largest sector in the Indian economy. The ubiquity of digital technologies, the growing power of e-commerce giants combined with price pressure, the shift in consumer preferences, and the so-called explosion of small brands that have captured most of the growth in recent years are all contributing to this disruption.
Prolonged lockdowns due to Covid-19 outbreaks have accelerated several trends that are disrupting the historical value-creation model in this sector:
Digital-first Lifestyle
Bu hikaye Businessworld India dergisinin September 24, 2022 sayısından alınmıştır.
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Bu hikaye Businessworld India dergisinin September 24, 2022 sayısından alınmıştır.
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