THE CRUEL CRUEL TECH WORLD
Businessworld India|December 03, 2022
Asector that continues to be the cornerstone of many of the present-day growth stories is facing a tough period not only for the businesses involved but also for its people
Noor Fathima Warsia
THE CRUEL CRUEL TECH WORLD

THE YEAR 2022 unfortunately would end up becoming one that was about cost restructuring and layoffs. Throughout the year, grim news kept coming from the startup sector, wherein while edtech was perhaps the worst hit, the likes of ecommerce, social commerce, delivery apps, auto and cab share services and mediatech companies were not spared either.

In hindsight, one wonders whether the writing was on the wall, given that most of the hit platforms were facing challenges due to the changes in how consumer behaviour was changing again and how tech-focused initiatives like online learning or online shopping were impacted.

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