ARUSHI JAIN SANCHETI

BRIDGING TRADITION TECHNOLOGY AT VASANSI TO PROMOTE INDIAN FASHION MANUFACTURING SECTOR

Arushi Jain Sancheti
Director
Vasansi

Arushi Jain Sancheti is a trailblazing Director at Vasansi who is combining digital sales, analytics, and marketing prowess to make Vasansi a globally accessible brand.

The Indian fashion manufacturing industry is renowned for its rich cultural heritage and craftsmanship. This sector encompasses a wide array of skilled artisans and craftsmen who contribute to the creation of exquisite ethnic wear that reflects India's vibrant cultural diversity. One notable leader in this industry is Arushi Jain Sancheti, Director of Vasansi. Arushi possesses expertise in digital sales, analytics, and marketing, playing a significant role in advancing the Indian fashion manufacturing sector. Through her innovative strategies and unwavering commitment to Vasansi's growth, Arushi has expanded the brand's reach to a broader audience while upholding and promoting the rich heritage of Indian ethnic attire. Her strategic foresight and proficiency in technology have been instrumental in Vasansi's accomplishments within the competitive fashion landscape. Let's delve deeper into her insights in this conversation.

Tell us about your professional background and the motivation that drives you daily. I've accumulated over 12 years of experience in my career. My journey started in 2013 when I ventured into handling and significantly contributing to my family's fashion and lifestyle manufacturing business. My academic background lies in software engineering and I have also developed a comprehensive software system in 2013 that streamlined our manufacturing processes and provided a holistic view of our operations.