THE NEW POST-CREDIT SCENE FOR CINEMAS
DataQuest|September 2022
Ever seen an IT Hero walking in slow-motion as pieces of inefficiency, invisibility and customer distance fly up in the air behind him? What a sight as he walks on with a fresh background score of cloud, CRM and touchless tech for the swagger? Let's meet this hero here.
THE NEW POST-CREDIT SCENE FOR CINEMAS

He seems to be firmly entrenched in the catbird seat. And he deserves this seat. After all, he has walked through all the backstage and operational corridors of a cinema for three years when he started his career as an accountant. He knows the pain points of cinema owners and managers. Plus, he is a movie-lover at heart. So, he knows what it exactly feels like when the ambient sound and laser precision of projection lifts a good Hollywood movie many many levels up. The best part of his script of IT is that he makes these two protagonists-the cinema business guy and the viewer-meet at a lovely turn-never to be parted again. Let's see how Dhawal Mehta, GM-IT, Miraj Cinemas does that.

Cinema has changed beyond recognition today-specially after the pandemic. Do you think it will rise up well after the OTT attack? Or would it be a good cue to cast some personalisation in what cinemas offer?

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