![THE 99% THERE PROBLEM](https://cdn.magzter.com/1422355276/1660634810/articles/fsM2a_DAv1660723115337/THE-99-THERE-PROBLEM.jpg)
We are in a moment of great change, and that change has surely come for you. Perhaps you've been forced to adapt to the unpredictable. Or you've pivoted. Or released a new product or service. I'm going to guess that, in some way, you feel like these changes have been equal parts success and failure-that something is working very well, but you aren't fully happy or satisfied. Maybe a small wellspring of panic is brewing.
Why?
I'll tell you my theory: It's because you're 99% there. And that last 1% hurts the most.
This is like hiking a mountain with a pebble in your shoe: It doesn't really matter if your legs are strong enough to conquer the incline, or if your shoes grip the earth tightly enough, because if the tiniest, most infinitesimal part of that rock formation ends up underneath your heel, it can bring you to a halt. You must stop, take off your shoe, and locate that tiny part.
Sometimes, the most impactful part of a journey is also the smallest part.
So how can you locate it? And how can you make it better?
To start, you need to understand what I call the "99% There" problem. It's time to back up.
WHEN MILEY CYRUS TWERKED at the 2013 MTV Video Music Awards, prudes were aghast. "We're on a moral downward spiral," conservative radio host Laura Ingraham told her listeners at the time. "What you're hearing is the end of the culture." But in truth, Ingraham was just echoing a centuries-old complaint: A new dance reaches mainstream culture, and traditionalists use it as a stand-in for everything they find objectionable about their own fading relevance. It famously happened with jazz and rock and roll-but the mother of all dance scandals, and arguably the very first true dance-inspired crisis, was the waltz.
Bu hikaye Entrepreneur US dergisinin September 2022 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Entrepreneur US dergisinin September 2022 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
![Doing Good Is Good for Business](https://reseuro.magzter.com/100x125/articles/8754/1728519/G6Ur63s1I1718106888942/DOING-GOOD-IS-GOOD-FOR-BUSINESS.jpg)
Doing Good Is Good for Business
Want to grow your franchise? Invest heavily in your community.
![You're Never Out of Options](https://reseuro.magzter.com/100x125/articles/8754/1728519/Cx4jOwzS11718109895107/YOURE-NEVER-OUT-OF-OPTIONS.jpg)
You're Never Out of Options
An entrepreneur's path is never simple or easy-but you have more opportunities than you think.
![YOUR NEXT RECRUIT COULD BE A ROBOT](https://reseuro.magzter.com/100x125/articles/8754/1728519/VuLFj1TF11718109555472/YOUR-NEXT-RECRUIT-COULD-BE-A-ROBOT.jpg)
YOUR NEXT RECRUIT COULD BE A ROBOT
Across the franchise industry, brands are putting AI to use in all kinds of novel ways. From customer service to better marketing and quality control, here's how brands are taking the leap into automation.
!['MY JOB IS TO KEEP THIS BRAND HOT'](https://reseuro.magzter.com/100x125/articles/8754/1728519/o13DwM3Mg1718108997294/MY-JOB-IS-TO-KEEP-THIS-BRAND-HOT.jpg)
'MY JOB IS TO KEEP THIS BRAND HOT'
Taco Bell's new CEO is, in his words, \"not the dictionary definition of a CEO.\" But he has a vision for how to keep their winning streak going.
![These Franchise Trends Are Hot!](https://reseuro.magzter.com/100x125/articles/8754/1728519/H6wJMYwNx1718107021085/THESE-FRANCHISE-TRENDS-ARE-HOT.jpg)
These Franchise Trends Are Hot!
If you're looking to buy a franchise, start with this list. We break down 10 of the industry's hottest trends, and more than 400 brands to choose from.
![How He Opened 10 Franchises in 10 Years](https://reseuro.magzter.com/100x125/articles/8754/1728519/sI398iqWv1718106797136/HOW-HE-OPENED-10-FRANCHISES-IN-10-YEARS.jpg)
How He Opened 10 Franchises in 10 Years
After being laid off twice in two years, Josh Grinstead became a GYMGUYZ franchisee and now makes more than $1 million in annual revenue. Here's his playbook.
![Busting 3 Major Franchising Myths](https://reseuro.magzter.com/100x125/articles/8754/1728519/a8RDEarez1718106489315/BUSTING-3-MAJOR-FRANCHISING-MYTHS.jpg)
Busting 3 Major Franchising Myths
Is franchising really just for the affluent looking for a turnkey, \"easy\" path to success? No, no, and no!
![Which Franchise Model Is Right for You?](https://reseuro.magzter.com/100x125/articles/8754/1728519/JrPiJyKxN1718106241646/WHICH-FRANCHISE-MODEL-IS-RIGHT-FOR-YOU.jpg)
Which Franchise Model Is Right for You?
There are two big ones: You're either a location-based business, or you're service-based. Here's how to decide between them.
![Ready to Own Your Own Business?](https://reseuro.magzter.com/100x125/articles/8754/1728519/qsobsazXX1718106135327/READY-TO-OWN-YOUR-OWN-BUSINESS.jpg)
Ready to Own Your Own Business?
This magazine is designed to help you. Here's how.
![Charities Are Getting Down to Business](https://reseuro.magzter.com/100x125/articles/8754/1682502/YFdhgFdpY1716814221932/CHARITIES-ARE-GETTING-DOWN-TO-BUSINESS.jpg)
Charities Are Getting Down to Business
Nonprofits are struggling. That's why more charitable leaders are taking a page from their for-profit peers-and learning how to make money.