Which Fridge Would You Eat From?
Entrepreneur US|May - June 2024
A great company mission doesn't always inspire great sales. That's why this discount grocery company rebranded, and is now reaching more customers.
KIM KAVIN
Which Fridge Would You Eat From?

Will people buy cheap food to help save the planet? The answer is yes-and no. 

This was the idea behind Flashfood, an app-based marketplace that aims to divert food away from landfills, and to families in need. It collects food nearing its best-by date, places it in refrigerators at more than 2,000 grocery stores, then sells the food to users at a discount. Since launching in 2016, it's diverted more than 90 million pounds of fresh food and saved shoppers more than $200 million.

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